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Marketing Podcasts You Should Be Listening To
Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a list of our top marketing podcasts!...
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Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist is, of course, a best-case...
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Banking on Millennials with Experiential Marketing
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their personal finances, but...
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Best of 2019
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those that involve creative campaigns or just plain innovative thinking. I read...
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Marketing Tips for Adding a new Location to your Medical Practice
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to offer or specialize in different services, attract more...
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3 things businesses should consider when marketing during COVID-19
With at least 42 states under stay-at-home orders due to the COVID-19 pandemic, both essential and non-essential businesses may think they should pull the plug on marketing, whether to cut costs or...
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Using Financial Education to Keep Banking Customers for Life
Financial brands are often overly focused on their products and services, so they overlook a key opportunity to build customer relationships that will last a lifetime. Financial education opens up a...
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Utilizing Feedback Loops to Improve Customer Experience and Increase Sales...
It’s no secret that the restaurant business is a competitive and evolving industry. Great food, a pleasant environment and friendly service are obviously integral to the customer experience that...
View ArticleAdjusting Marketing Plans for the Virtual World
Among many things, 2020 has been a year of many uncertainties and economic hardships, and the advertising industry has not been left unscathed. As the lives of everyone across the world turned upside...
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Insights on Women as a Key Audience for Financial Brands
Women serve as a powerful demographic to a financial brand’s audience and they should not be overlooked as a key customer. However, research shows that many financial services companies have admitted...
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How Seasonal Design in Marketing can Boost Sales for Restaurants
The Starbucks red cup season. A simple period that drives consumers towards the glass doors and crowded drive throughs. Each year the public looks forward to the holiday season at Starbucks eagerly...
View ArticleAddressing Hispanic Audiences in Restaurant Marketing
When putting together a comprehensive marketing plan for your restaurant business, it is very important to consider how different demographics make purchasing decisions and overall relate with your...
View ArticleCovering Timely News Through Customer Marketing as a Financial Institution
The financial industry is a beast all its own when it comes to conveying important news to a vast array of audiences. From complex content to constantly changing regulations, it can often be...
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Unique Ways to Promote Mobile Banking
As many companies within today’s leading industries move towards fully virtual platforms for different types of product and service offerings, the banking industry stands out with a bright digital...
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Do You Know What a Full-Service Agency Can Provide for Restaurants?
In the competitive dining industry, effective marketing and advertising tactics can greatly enhance visibility, reputation and ultimately the bottom-lines for restaurants. The goal of both attracting...
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Podcast Marketing Tips For Non-Profit Organizations
Showcase Exclusive Content When planning and marketing your podcast, whether you are in the very beginning stages or already established with loyal listeners, a great way to spark genuine interest is...
View Article10 Reasons Why You Should Integrate Video into Your Marketing
You see marketing and promotional videos online all the time. But are they right for your business? Here are the top ten reasons to integrate video into your marketing strategy! Increase Revenue: As...
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How Trade Associations can Leverage a MAT Release to Reach Millions of Consumers
When developing a public relations strategy for a trade association, there can be a variety of challenges that present themselves that greatly differ from those of other industries. Given the nature...
View ArticleBuilding a Powerful Lead Nurturing Campaign for your Trade Association
You’ve done the heavy lifting to establish a lead generation website, developed the marketing assets, and hired the right team members…now what?! A nurture campaign, also called a lead nurturing...
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Why to Hire an Integrated Marketing Agency?
When hiring an agency for your business’ marketing needs, a question you may be considering is whether to focus on a singular method to promote your message, or if you would rather have a variety of...
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