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Innovative Food Truck Marketing, Advertising and Design
The BurGorilla Truck. Food trucks have been around for a long time, and fortunately, there are many to be found around the DC/Baltimore area. We’ve all heard of them, fed on deliciousness from one of...
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Should you Follow the Latest Franchise Food Trend?
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a time it was bagel shops, then Mexican fast casual, then every...
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Brand Refresh and Brand Redevelopment Examples
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of the brand elements in place. It’s like a makeover for your brand. A...
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Food Marketing To Millennials
You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively taking over the consumer marketplace in the US (Fortune)....
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What “Marketing Integration” Really Means Today
via www.hsj.co.uk Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and...
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10 Questions to Ask During Your Search for an Advertising Agency
Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering increasing your marketing efforts by hiring an...
View ArticleClik here to view.
Should you Follow the Latest Franchise Food Trend?
It never ceases to amaze me how food trends can sweep across the country creating a domino effect in the franchise industry. Once upon a time it was bagel shops, then Mexican fast casual, then every...
View ArticleClik here to view.
Brand Refresh and Brand Redevelopment Examples
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of the brand elements in place. It’s like a makeover for your brand. A...
View ArticleClik here to view.
Food Marketing To Millennials
You hear about them all the time, the Millennials. As children of the Baby Boomers, this group of 77 million 18-29 year olds is effectively taking over the consumer marketplace in the US (Fortune)....
View ArticleClik here to view.
What “Marketing Integration” Really Means Today
via www.hsj.co.uk Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and...
View ArticleClik here to view.
10 Questions to Ask During Your Search for an Advertising Agency
Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering increasing your marketing efforts by hiring an...
View ArticleClik here to view.
Marketing Podcasts You Should Be Listening To
Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a list of our top marketing...
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Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist is, of course, a best-case scenario....
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Banking on Millennials with Experiential Marketing
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger AudiencesMany millennials rely on their checking and savings accounts to manage their personal finances, but they’re...
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Best of 2019
Every year at this time, like everyone else I sit back and look at all of the “best of” lists. My favorite lists are those that involve creative campaigns or just plain innovative thinking. I read...
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Marketing Tips for Adding a new Location to your Medical Practice
Adding a new location to your medical practice is a great way to grow your business and increase revenue. It allows your medical practice to offer or specialize in different services, attract more...
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To Podcast or Not to Podcast
Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly they can create a ton of value for your brand, done...
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Podcast Marketing 101- Where Do I Start?
So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But then you start Googling around and you’re overwhelmed by...
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6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website, and not yet a vanity URL, meant that a business was at least somewhat ahead of the e-business curve. If your business owned one of the...
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What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the brand itself wasn’t the deciding party in a name change? Would...
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