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It Won’t Replace Us: A Light-Hearted Take from an Ad Guy on AI vs. Creativity
Yes, the digital universe is complicated and constantly evolving. Let’s talk about where technology meets creativity, with a dash of satire and a sprinkle of sarcasm. Specifically, the new debate...
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Five Valentine’s Day Marketing Strategies You Should Try This Season
As one of the biggest commercial opportunities for businesses, Valentine’s Day and the whole “Season of Love” is a holiday you do not want to miss. Let’s talk about all things “Love” with five...
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Things to Consider Before Using an Influencer Partnership for a Marketing...
When you think of social media marketing, what is one of the first tools you think of? If you said influencers, you’re not alone. While arguably one of the most popular options, using an influencer for...
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Meet Our New Digital Marketing Coordinator, Loveneet Kaur
Hey there, I’m Loveneet Kaur and I have recently joined The Cyphers Agency as a Digital Marketing Coordinator, and I’m beyond excited to be part of this dynamic team. Hailing from Baltimore, Maryland,...
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How Ongoing SEO Keeps Your Association’s Website on Top
Once your association’s website is ranking high for your top keyword phrases, how do you keep the momentum going and build on your success? Ongoing SEO is the way. Basically, it’s a process of...
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Tips for Crafting an Effective Social Media Content Calendar
Creating an effective social media calendar requires planning, a bit of research, and a lot of creativity. Let’s break things down with a few tips, so you can prepare for your next content calendar!...
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Measuring the Impact of Experiential PR Campaigns
Experiential campaigns are growing as a powerful tool for engaging audiences, especially Gen Z, in meaningful ways. These campaigns go beyond traditional methods of communication by creating immersive...
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Repurposing content for TikTok, Instagram, and YouTube
In today’s digital age, content creation requires not just creating excellent content, but also expanding its reach across multiple platforms. With TikTok, Instagram, and YouTube emerging as top social...
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Press Release vs Media Alert; Your Guide To Making The Right Choice
You want your announcement to get in front of local and trade media, and your PR team tells you they will work on a media alert. Are they really telling you your announcement isn’t newsworthy? Not at...
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Behind the Scenes: Reckless Shepherd Brewery Product Photo Shoot
As an advertising agency we provide a full range of services, helping our clients to communicate efficiently using social media is one of them. When Reckless Shepherd Brewery told us they wanted to...
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Crisis Communications: When “No Comment” is Actually Your Best Comment
In the world of public relations, there’s a well-known phrase: “No comment.” It’s often seen as a standard response when faced with tough questions or challenging situations. But what if we told you...
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Crafting a Short-Form Video Strategy for Your Restaurant
With an ever-shrinking consumer attention span, short-form videos have become increasingly popular across platforms like Instagram, TikTok, and Facebook. They can also help showcase your restaurant’s...
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Variable fonts – one typeface to rule them all.
Hey, remember when Apple, Google, Adobe, and Microsoft all worked together to create an industry-changing innovation? No? Well, as unbelievable as it sounds, one day a group of multinational competing...
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A Checklist for Planning an Event or Trade Show
Planning an event from start to finish is a rewarding but demanding task. If you’re not quite sure where to start, we’ve broken the process down into three phases with real examples from our most...
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Creating a Medical Practice Website that Doesn’t Make You Yawn or Cringe
Here are some tips to help your medical website stand out and be the cure for finding new patients. The post Creating a Medical Practice Website that Doesn’t Make You Yawn or Cringe appeared first on...
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Last Minute PR: Your Guide To Promoting An Event The Day Before
In an ideal world, you should start promoting an event at least two weeks in advance, but we all know sometimes things don’t go as planned. Dates and times change, last-minute press conferences are...
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How to become an industry leader on LinkedIn
LinkedIn has evolved as the preferred platform for professionals seeking to network, share knowledge, and position themselves as thought leaders. With over 700 million members, LinkedIn offers...
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Supercharge Member Engagement with Personalized Outreach
When planning your marketing strategies and member engagement opportunities, personalized outreach remains a powerful tool in marketing, particularly for associations. Here’s why it’s valuable:...
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How AI Can Transform Community Management for Your Institution
As many industries now realize, artificial intelligence (AI) can help improve many functions of business and community management is no exception. AI can redefine community engagement and moderation...
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How to Build a Personal Brand on Social Media
Creating a personal brand on social media is a powerful way to establish your identity, share your expertise, and connect with a broad audience. Whether you’re an entrepreneur, professional, or someone...
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The Power of Honesty in Public Relations
When it comes to public relations (PR), honesty is often underestimated as brands easily feel the pressure to fabricate reasons, provide excessive details, or come up with excuses when faced with tough...
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